Growlrr · Made in India · FSSAI + GMP kitchens
Homemade dog & cat food, finally complete.
You cook fresh meat from a market you trust. Our 4-gram precision block adds the 22 nutrients it’s missing. No kibble, no fillers, no guesswork — from ₹242 a day.
- NRC 2006 aligned
- 1,000,000-bowl validated
- Zero synthetic palatants
3 questions · 60 seconds · no signup to peek
What the label doesn’t say
The bag is the problem.
India has no mandated nutrient floor for pet food. Into that vacuum walked an industrial playbook — and your pet eats its output every day.
In a veterinary prescription joint-support diet. The #1 ingredient for an arthritic carnivore is starch — the very thing driving the weight that destroys its joints.
Read the dossierNo mandated nutrient floor, no audit, no enforcement. "Complete and balanced" on an Indian pet food bag is a marketing claim, not a biological guarantee.
The regulatory vacuumCarnivores don’t crave starch pellets. An acid-hydrolyzed palatant spray builds the dependency; the cheap carbohydrate matrix underneath fills the bag.
The playbook of denialThe decoupling principle
Your meat + our block.
That’s the whole system.
We split the bowl in two: the energy layer is fresh muscle meat you source yourself; the chemistry layer is our cold-pressed block. The industrial margin trap collapses — you know exactly what your pet eats, because you built the bowl.
Buy your meat
Chicken, mutton, fish or eggs — from the exact vendor who already feeds your family. You control quality, origin and price.
Steam it lightly
A 5-minute kitchen ritual. Steaming kills pathogens without the 180°C extrusion that denatures kibble protein.
Add the 4 g block
Calcium, taurine, zinc, iodine, B12, DHA — 22 NRC nutrients in natural food matrices, dosed by weight. The bowl is complete.
No organs. No bones. No spreadsheets.
Raw feeding asks you to source spleen and balance calcium on a kitchen scale. Kibble asks you to trust a bag. We ask for five minutes: you handle the calories, the block handles the exact milligrams — liver, eggshell and black-soldier-fly matrices doing what synthetic premixes can’t.
The film
Six minutes that change how you read a label.
Two short films: how the industrial playbook captured the pet food aisle — and the mathematics we use to leave it behind.
The Snowleopard Protocol
Validated on 1,000,000 simulated bowls.
Fresh meat varies — a Chennai chicken breast in summer isn’t a Delhi one in winter. The industry shrugs with averages. We run a million-node Monte Carlo simulation that injects that exact biological noise and proves every nutrient stays above its floor, the way wild carnivores buffer a Tuesday deficit with a Thursday surplus.
Own your pet’s bowl.
Before vet bills own you.
The bag won’t get smaller. The label won’t get more honest. And no regulator is coming. Trust the instinct of the animal in front of you — and demand numbers instead of adjectives.
Build your pet’s recipe60 seconds · from ₹242/day · Chennai to all-India